ADIHEX 2025

Abu Dhabi

Exhibition

2025

Info

Concept for a 25 SQM exhibition space in ADIHEX 2025

Location

Abu Dhabi

Total Area

n/a

Service

Exhibition

Category

Branding and Event Branding

Year

2025

Details

SHOA proudly presents its 2025 design submission for the Abu Dhabi International Hunting & Equestrian Exhibition (ADIHEX) — a concept inspired by the raw beauty of hunting horses, traditional stables, and equestrian heritage. Titled “The Hunter’s Pavilion”, this structure serves as both an immersive installation and a refined product showcase, blending architectural storytelling with purposeful display. Rooted in heritage yet refined for a modern audience, the design aims to capture the essence of the Arabian hunting culture while offering a functional, atmospheric space for brands to exhibit their wares.

The pavilion’s form evokes the feeling of walking into a stable yard at dawn — earthy, tactile, and reverent. Drawing from equestrian architecture, it reimagines rustic elements through a contemporary lens, honoring the timeless relationship between horse and hunter.

Key Features:

Hay-Inspired Roof: A natural, textured roofing element mimics hay bales, bringing warmth, scent, and authenticity to the space — while offering a soft, diffused quality of light inside the pavilion.
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Wooden Structural Framing: Crafted to echo stable post-and-beam construction, the wooden bones of the structure express both durability and honesty — allowing brands to be displayed in a tactile, grounded environment.
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Saddle-Shaped Canopy Roofline: The central roofline arches gently like a saddle, referencing the equestrian theme with elegance and architectural clarity. It offers both shade and sculptural identity, creating a visual landmark within the exhibition.
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Additional Information:

The region’s leading heritage and outdoor lifestyle event — showcasing falconry, equestrianism, hunting gear, arts, and conservation efforts since its inception in 2003.
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A global platform for brands and enthusiasts — drawing thousands of visitors, exhibitors, and royalty annually, it fosters cultural exchange and trade across over 40 countries.
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Celebrates tradition through innovation — ADIHEX bridges ancient practices with modern design, sustainable technologies, and luxury lifestyle branding — making it a key event for designers, craftsmen, and heritage-led brands.

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